Viktor & Rolf
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Viktor & Rolf
Viktor & Rolf HQ.jpg
Type Private company
Headquarters Amsterdam, The Netherlands
Key people Viktor Horsting & Rolf Snoeren (co-founders and partners) Renzo Rosso, Only the Brave Group, partner
Products Apparel and accessories
Viktor & Rolf is a fashion house which specialises in creating conceptual and avant-garde designs. It was founded in 1993 by Dutch designers Viktor Horsting (born 1969, Geldrop) and Rolf Snoeren (born 1969, Dongen). For more than twenty years Viktor & Rolf have sought to challenge preconceptions of fashion, and bridge the divide between fashion and art. Viktor & Rolf have designed both haute couture and ready-to-wear collections. The duo is renowned for their avant-garde designs, which rely heavily on theatrical and performative fashion runways.
Viktor Horsting and Rolf Snoeren first met while studying at the Arnhem Academy of Art and Design in 1989. Upon graduation in 1992, the pair began working together and relocated to Paris. Initially, Viktor & Rolf were shunned by the fashion industry, however, the designers were received well by the art world. Subsequently, art institutions such as the Groninger Museum began to acquire garments from the designers.
Initial collections established the extravagant silhouettes, witty use of materials and irreverent concepts the designers would come to be known for. In 2000, Viktor & Rolf launched their company logo of a wax seal bearing the monogram V&R, and began to devote their artistic talent to ready-to-wear collections. In 2003, the designers launched a Menswear collection which co-existed alongside the women’s line until 2009. Additionally, Viktor & Rolf created perfumes: the female fragrance Flowerbomb (2004) and the male fragrance Antidote (2006). In 2015, the designers halted ready-to-wear production and returned once more to haute couture citing that they wanted to «explore the limits of wearability, function and form.»
World Fashion Channel