What better way to introduce the #VersacePreFall20 collection than throwing a party?
Last night, Donatella Versace and Italian Vogue’s Franca Sozzani threw open the doors of the Versace headquarters at Via Gesù 12 in honor of Milan Fashion Week, the success of the house’s spring 2011 show, and the recent premiere of The Day Before Versace documentary on the Sundance channel. A guest list of international editors and Italian actresses swarmed the courtyard. Violante Placido, fresh from her stint filming The American with George Clooney, posed for pictures with Donatella while January Jones caught up in the garden with W’s Stefano Tonchi. As for entertainment, there were molto, molto DJs spinning in different rooms, plus a performance by the avant disco band Hercules and the Love Affair, which all gave the palazzo a Lollapalazzo-like feeling and brought the dance party indoors.
Set in a grand mansion on the shoreline of Lake Como, the campaign sees the return of model Georgina Grenville in a celebration of a decades long friendship. Georgina previously starred in the Versace Fall-Winter 2000 campaign and is now back, almost twenty years later, for Pre-Fall 2020. She plays «The Matriarch» — a powerful and independent mother. While she leaves the mansion for a short business trip, The Matriarch’s rebellious two daughters through a house party. It’s a swirling kaleidoscope of mischief and Versace glamour. #VersaceHouseParty
World Fashion Channel
Versace house party | Pre-Fall 2020